Granular presents
RODEUR®
A product created with a dedicated generative AI workflow from scratch.
Form iterations
Once the silhouette emerged, we focused on the object itself. Working with nodal creations in Granular, we explored form and volume through rapid prompt iterations, refining balance, edge softness and geometry while keeping a full overview of every variant at once.
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Chosen design
Materials & textures
Same shape, different skins. We tested finishes and textures in parallel, gloss, matte, metal, relief and transparent, generating each variant from a fixed Seed and guided img2img passes so we could compare how light catches the surface.
Screens
To bring the screen to life, we generated dozens of views, product angles and interface examples, through a nodal Granular workflow that kept every prompt and render pass in a single overview while we tuned guidance, legibility and focus.
Stands & activations
We explored how RODEUR could live in space, from out of home placements to social applications, testing trade show stands and street marketing ideas side by side.
Every layout left Granular with its specs already drafted by the AI: footprint, height, materials, key features. It made each concept easy to project at a glance, quick to compare, and only the strongest ones moved on to 3D.
In hand & in context
To show the product in use and in focus, we iterated on prompts to refine angle and light, from studio on white to real streets, until the grip felt obvious.
Packaging
From the first box studies to lockers, the dieline, close-ups, retail multipacks and merch: we built RODEUR's full packaging system through guided Granular passes, keeping structure, print detail and lifestyle in a single overview.
UGC
We placed the object in everyday contexts to explore its presence, clipped to jeans, to a bag, resting on a shelf, as if it already lived on social feeds.
Hero Asset
We pushed the product into hero territory, oversized and dropped into bold settings, building a spread of marketing visuals through guided prompt iterations so the object reads instantly at any scale.
Videos
Video let us make motion an expression of the product. Through dynamic, experimental shots, we explored rotation, rhythm and how the screen responds to touch.